Tuesday, January 18, 2011

“Jewelry captures Olympic spirit”

ADVERTISEMENT

“Jewelry captures Olympic spirit”


Jewelry captures Olympic spirit

Posted: 17 Jan 2011 01:29 PM PST

Montrealer Jennifer Heil won gold in Turin but it's silver that the Olympian favours these days.

The 2006 Gold medallist and reigning Olympic champion in freestyle mogul skiing has designed a collection of silver jewelry in her role as ambassador to the Birks brand.

Birks is a sponsor of the Vancouver 2010 Olympics and will be supplying jewelry gifts to all of the international teams, athletes, dignitaries, volunteers and others closely related to the organization of the Olympics.

Tom Andruskevich, president and CEO of Birks' parent company Birks & Mayors, said in a release that "Jennifer is a fabulous young woman whose spirit, talent, strength and passion is obvious both on and off the ski hill."

Heil's inspired creativity is showcased in a new line of her namesake jewelry exclusively for Birks. The Jennifer Heil Collection features contemporary designs of bracelets, necklaces, earrings and rings in silver.

A two-time World Champion and four-time World Cup Title holder, Heil, who was raised in Spruce Grove, Alberta, brought home gold at the 2006 Olympic Winter Games in women's moguls, to become the first Canadian woman to win a gold medal in the sport.

The jewelry collection captures the feeling of play, which according to Heil is integral in her victories both on and off the slopes. Heil has created five circles of different textures and surfaces which each represent an ingredient for her success: team work, joy courage, focus and dreams. The circles are blended into jewelry pieces that include a bracelet, necklace, earrings and five stackable rings and bracelets in sterling silver, priced from $150 to $395. The collection arrives in all Birks stores early this month.

© Copyright (c) Lower Mainland Publishing

This entry passed through the Full-Text RSS service — if this is your content and you're reading it on someone else's site, please read our FAQ page at fivefilters.org/content-only/faq.php
Five Filters featured site: So, Why is Wikileaks a Good Thing Again?.

No comments:

Post a Comment